Perception（认知）

　　Consumer Perception

　　Mental image consumers have of a company or product due to the company's branding and advertising efforts.

　　Perceived Benefit

　　A benefit a consumer thinks they are getting when buying a product.

　　消费者认知

　　由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。

　　认知收益

　　消费者认为购买某产品能带来的收益。