随着ACCA2010年12月份考试的结束，考生正式进入ACCA2011年6月份的考试备考当中，为帮助广大考生迅速掌握考试要点，定位好备考重点，正保会计网校本着服务广大考生、努力让广大考生的复习、备考事半功倍的宗旨，将陆续公布2011年6月份ACCA考试大纲和学习指南，以飨考生！该大纲和学习指南旨在帮助考生规划学习，并为每一部分的考点提供详细的信息。
E INFORMATION TECHNOLOGY
1.Principles of e-business
a)Discuss the meaning and scope of e-business.[2]
b)Advise on the reasons for the adoption of e-business and recognise barriers to its adoption.[3]
c)Evaluate how e-business changes the relationships between organisations and their customers.[3]
d)Discuss and evaluate the main business and marketplace models for delivering e-business.[3]
e)Advise on the hardware and software infrastructure required to support e-business.[3]
f)Advise on how the organisation can utilise information technology to help it deliver a selected strategy.[3]
2.E-business application:upstream supply chain management
a)Analyse the main elements of both the push and pull models of the supply chain.[2]
b)Discuss the relationship of the supply chain to the value chain and the value network.[2]
c)Assess the potential application of information technology to support and restructure the supply chain.[3]
d)Advise on how external relationships with suppliers and distributors can be structured to deliver a restructured supply chain.[3]
e)Discuss the methods,benefits and risks of e-procurement.[2]
f)Assess different options and models for implementing e-procurement.[2]
3.E-business application:downstream supply chain management
a)Define the scope and media of e-marketing.[2]
b)Highlight how the media of e-marketing can be used when developing an effective e-marketing plan.[2]
c)Explore the characteristics of the media of e-marketing using the'6I's of interactivity,Intelligence,Individualisation,Integration,Industry structure and Independence of location.[2]
d)Evaluate the effect of the media of e-marketing on the traditional marketing mix of product,promotion,price,place,people,processes and physical evidence.[3]
e)Describe a process for establishing a pricing strategy for products and services that recognises both economic and non-economic factors.[2]
f)Assess the importance of on-line branding in e-marketing and compare it with traditional branding.[2]
4.E-business application:customer relationship management
a)Define the meaning and scope of customer relationship management.[2]
b)Explore different methods of acquiring customers through exploiting electronic media.[2]
c)Evaluate different buyer behaviour amongst on-line customers.[3]
d)Recommend techniques for retaining customers using electronic media.[2]
e)Recommend how electronic media may be used to increase the activity and value of established,retained customers.[2]
f)Discuss the scope of a representative software package solution designed to support customer relationship management.[2]
精品好课免费试听
