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Buying division perspective
The maximum transfer price acceptable to the buying division will be the lower of：
▼External market price（if an external market exists）；
▼The net revenue of the buying division.
The net revenue of the buying division means the ultimate selling price of the goods/ services sold by the buying division，less the costs incurred by the buying division.
Illustration
The bottling division of a large soft drinks manufacturer buys special syrup，made according to a secret recipe，from the syrup division.The bottling division adds carbonated water to the syrup to make the drink，bottles the drink，and sells it to the distributors.
Each bottle is sold for 50￠。The bottling division has calculated that the costs of making the drink and bottling it（excluding the cost of buying the syrup） are 20￠per bottle.The net revenue of the bottling division is therefore 30￠per bottle.
If the syrup division were to propose a transfer price in excess of 30￠per bottle for the syrup，the bottling division would make a loss.
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