ACCA SBL Statements 书写技巧、套路

Statement分为以下两种情况。

情况一

Statement可以是独立的公开声明，可以挂在官网上，也可以刊登在各种公开的媒体上。

具体内容可以是声泪俱下的公开道歉、强烈谴责的撕跨大战、事后甩锅的各种借口，总之是大公司的高管们争权夺利，维护人设，欺上瞒下的必备良药！以第三人称写作！

写作套路

Statement from the board of XXX company

For immediate publication and/or broadcast

XXX company’s response to recent events

开头：

This statement is issued by the board of XXX company to address several issues of + 案例背景。In response to criticisms made of XXX company and other areas of discussion made in the media/public, XXX company would like to make several points to clarify its position on these issues.

结尾：

We hope that this statement has addressed the concerns of all of our stakeholders

情况二

Statement可以是公司亲自下场召开新闻发布会时的presentation，这时就是一篇声泪俱下的新闻稿/发言稿啦，类似后面的speech。大公司一般有新闻发言人或者公关负责人替高管当刀，但有时也得高管亲自下场来平息公众的愤怒！这时就得用第一人称啦！

写作套路

开头：

Thank you for attending this meeting (一般是股东大会或新闻发布会)

I have been authorised by my board to provide a full and frank statement on the＋案例背景。

I will be happy to explain any particular point in more detail if required.

结尾：

Thank you for listening to this statement. I am now happy to take questions.

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