《GSL》习题：globalisation

Which one of the following options is the best reason why globalisation is important in the context of strategy development?

A .Many companies internationalise their operations in order to achieve growth.

B .Adapting products and services to a new environment can be cheap and is a straightforward process for organisations.

C .Globalisation has integrated international economic activity and created global production systems that serve global markets.

D .The tailoring of products and services for local markets can allow better coordination and integration of activities along an organisation’s value chain.

【答案】C

【解析】The term ‘globalisation’ refers to international organisations with operations in many countries that are integrated in some way through finance, production, marketing or sales activities. Globalisation has integrated international economic activity and created global production systems that serve global markets. Such global markets have

presented greater business opportunities compared to domestic markets, hence the transformational shift toward this business model.

Global business activities can take the form of import/export businesses, entering into licensing or franchising, joint venture arrangements with a local organisation, strategic alliances and/or by operating a wholly owned foreign subsidiary in the local market. Conducting business transactions across national borders requires a familiarity with local macro-economic environments, legal and accounting systems, and cultures and political systems