对于那些赢取"史上至佳会计师"徽章荣誉的人来说,他们可能仅仅关注客户服务的一些基本知识。这些至根本的的基础也许看来非常的简单,但是,它们是客户至佳服务的核心,这些基本知识包括:
1. 积极性
2. 理解、满足和超越预期值
3. 响应能力
4. 视客户的事情如同自己的事情
原文如下:
Now,those of you who earn this badge probably focus on only a few basics of client service. These are such rudimentary basics they may almost seem too simple. However,they are the core of the best client service - and I think all too often we may miss them. The basics include:
Proactiveness
Staying in front of your clients throughout the year, frequently bringing them ideas on how they can reduce liability and risk, and maximizing profitability and improving efficiency. Helping them understand how legislative changes affect them, their business and their future. This demonstrates you are clearly interested in their success.
Understanding, meeting and exceeding expectations
All too often, a misunderstanding regarding deliverables, scope and timing sets us up for an automatic fail. It only takes a second to overcome this common error. Confirm your understanding of what you think you’ve heard with the client. If you offer a delivery window, make sure to give yourself extra time. Then deliver a day early!
Responsiveness
The process, employed by leading internet retailers regarding instant order confirmation, delivery update, delivery confirmation, and satisfaction survey, has created a problem for many accountants. We are held to similar standards whether our clients would admit it or not. When a client emails or calls you, they expect fast response. Not a day or two later. Those accountants who earn the “best accountant ever” badge are responding within hours and even minutes.
Caring about your clients’ business as much as your own
Caring cannot be forced, manufactured or faked. You have to want to care, and you have aspire to be seen as a true business “partner” with the client. You have to want to go beyond the transactional nature of many of your tasks and elevate your role. Helping your client navigate the best path for success, and then guiding them along the path, is one definition of bringing this simple strategy to life.
In summary, excelling at the basics of client service is an undeniable way of earning the “best accountant ever” badge! Just like I realized with the Ahi tuna steaks, simplicity is ultimately the best. So the next time you think you’d like to get fancy, stop and remember what your clients value and need most from you. It’s likely proactiveness; understanding, meeting and exceeding their needs; and being hyper responsive.
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